Goldman Sachs Builds a Private Markets Platform for Wealthy Clients

According to CNBC, Goldman Sachs has created an alternative investments platform for wealthy clients and family offices seeking direct stakes in fast-growing private companies. The group combines Goldman's existing alternatives business with two new teams focused on investing in individual private companies and helping clients buy and sell those stakes.

Goldman has arranged direct investments in later-stage private companies for roughly two decades, including Facebook before its 2012 initial public offering and, more recently, SpaceX, Stripe, and Canva. The firm generally targets businesses with established products, meaningful revenue, and clearer paths to profitability instead of early-stage startups.

Demand has increased as successful companies remain private longer and the AI investment cycle expands. Goldman is also directing clients toward AI infrastructure such as data centers. Its new secondary advisory group will expand a marketplace for private holdings and advise clients seeking to exit investments held outside Goldman.

This is important for recruiting because candidates can use the development to discuss how Goldman's wealth and asset management strategy connects private-company investing, secondary-market liquidity, and AI-related capital formation. The platform also supports Goldman's broader effort to grow wealth and asset management, which can generate steadier revenue than investment banking and trading.

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